35 years after / forward

Branding, poster, brochure

School project created for the Promotional campaign - Visualization of abstract concepts course. The objective was to develop a visual identity and a brand for an exhibition, including a logotype, a visiting card, a folded brochure and a poster.

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The project

35 years after / forward is a fictive exhibition organized by the Graphic Design department of the Faculty of Graphic Arts & Design, Technological Institute (TEI) of Athens. The department has been operating for 35 years, and this exhibition has as an objective to promote the creative fields which are offered by the program of studies to the students, along with students' selected graduation projects (theses).

The brand is inspired by modernist and constructivist movements, using strong geometric shapes to define a bold identity, including a wide variety of colors and a combination of monospace typefaces (DPSD Beyond and Courier New).

Initial sketches

35 years after / forward initial sketches 35 years after / forward initial sketches 35 years after / forward initial sketches

Approach 1

35 years after / forward approach 1 35 years after / forward approach 1

Approach 2

35 years after / forward approach 2 35 years after / forward approach 2 35 years after / forward approach 2

Typography & colors

35 years after / forward typography & colors

Invitation

35 years after / forward invitation

Poster

35 years after / forward poster

Folded brochure

35 years after / forward brochure 35 years after / forward brochure